How a Small Business Can Create a Big Brand!

Most small business owners will scoff at the mere mention of the word branding for their business. At a juncture in their business where every penny is being watched to ensure movement toward eventual profits, branding hasn’t even entered the equation. This notion is strongly held by many skilled workers in the information technology business. This fact is notable because it is obvious to most persons, outside of the IT sphere of influence, that every software application looks like and acts like every other program in the world at large.

Where Does Branding Come From?

The real truth is that all businesses – big or small – have a brand within them. It’s a matter of finding a way to bring it out to make your company stand apart from your competitors. An information tech company must find a way to isolate their most client helpful feature in their software to be sure it stands out as a compelling item that a customer wants because it shows immediate promise for helping them achieve a stronger bottom line.

Do Information Tech Companies Need Branding To Grow?

Many small business owners neglect branding because they feel it’s an expense they can’t afford.  But branding can help position you as the expert in your niche – and it can catapult your profits upward faster than many other components within your business strategy. A single new feature that may always has been in the company’s inventory is suddenly noticed and brought out as a candidate for branding. Maybe it’s something as simple as a perfect script that is adjusted to recognize harmful intrusion into an application and stop its activity. Once this is properly advertised and marketed, suddenly, you have a unique brand.

Look For Unique Features in Your Software Service Or Products.

While it’s true that the big businesses shell out big bucks to make a brand for their company, it really isn’t necessary to spend that much money.  Branding is what sets you apart from other companies offering the same type products or services as you. Your Offers could include a unique feature that instantly sets it apart from all the others. It could come from your logo, awesome customer service, the quality of the product you put on the market, or the buzz you generate in your niche.  The next time you watch television, actually pay attention to the commercials.

Names Or Phrases Could Be Turned Into A Brand Item For Your Company?

What are some of the brands you see in the companies that placed those ads on the air? State farm insurance has a commercial jingle that says, “Like a good neighbor, State Farm is there.” It’s not only their jingle – but also a brand, because it invokes feelings of trust in their target audience. You don’t have to spend thousands of dollars to get a brand for your company. Figure out what you want to be known for and develop a tag line or motto for your business.

What makes the store Payless shoes stand out from their competitors? The simple fact that the customer pays less for a pair of shoes than most shoe stores! They created branding right in their business name. Branding is not something you have to break the bank to get. Figure out what your company or product’s strong points are and build from there. Let your business grow and get your company’s image developed by providing a brand to make you stand out from those you’re competing against.


Make an honest effort to find a way to brand your information technology services or software accomplishments and keep brainstorming in this direction until you find the harmony you were looking for. You have everything you need in front of you and in your thoughts recalling the features you have already supplied your clients. You can do this if you give yourself the freedom to do it. Your business will prosper because of your efforts and success.

Tom Gruich

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