Database Design Focused on Anonymous Visitor Marketing
Anonymous visitor marketing or anonymous user marketing is related to the process of dynamically changing the content of the website in accordance with the perceived notions of the designer to the taste of the visitor and thus making the information more relevant. Visitor metadata can be collected and organized in advance to support the marketing effort.
This metadata consists of information like the geographic location, IP address, browser languages, domain extensions, internet connection speed, operating system, search keyword or phrases, referring URL and screen resolution. All of this can be stored in metadata tables in your website database
For example, graphical location tells the database something about the approximate address of the visitor. With this information, the server can search and display information which is specific for the people of that location. Information like climate, temperature, local happening, and time can be displayed accurately. Here again, the database can play a major role in contributing to the best approach.
IP addresses or Internet protocol addresses can give clues as to the specific Internet service and company that the website visitor is related to. If belonging to a recognized Internet provider, the web page displays the speed of the connection and if related to a specific company the website displays the name and logo of the company.
A web page can be formatted in different languages. By analyzing the browser language, the visitor can be served with a web page which is easy to understand and made to feel that the website is centered on his mother tongue which will make him more comfortable. Again, a great deal of pre-analysis can go into your anonymous visitor marketing effort and recorded into the database.
Different organizations and different sectors have different domain extensions. With this knowledge embedded in the database at systems design time and extracted dynamically during operation the content of the webpage can be changed according to the organization the visitor is related to.
Visitor Search entry phrases can be database examined in ways that allow scripts to apply search engine optimization techniques to the website to make the matter more relevant. Linking data to a specific keyword which is displayed automatically making the visitor feel that his query was dealt with effectively.
These examples of how effective database design focused on anonymous visitor marketing hopefully show the profit improving reach offered by this approach.
The following may spur related database design and internet marketing thoughts:
(1) How to Explode Your Database Marketing
(2) Marketing Your Web Site Effectively
Author: Tom Gruich
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