Database-Monitored Digital Marketing
Utilizing online inventory distribution methods to promote products is known in some circles as database-monitored digital marketing. This computerized approach is both time saving and cost effective. Database-monitored digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and database-monitored digital billboards.
Most of these items are time-sensitive to price changes which is why computerized inventory price tracking is strong competitive advantage. The technique of database-monitored digital marketing involves some of the techniques of direct marketing and Internet marketing. In database-monitored digital marketing traditional methods of promotions are executed digitally. The process usually involves marketing in two forms often referred to as pull and push techniques.
Pull techniques using database-monitored digital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums and web logs. All these require clicking on a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines.
The only effort required with the pull methodology is to display the content on the website or forum with no additional cost of sending the information to the customer. But the customer has to make the extra effort of reaching to the content. The customer doesn’t have to opt-in for this kind of promotion and one message is being viewed by all site visitors with no chance of personalization.
The customers who see the content cannot be traced, although the click through rate can be database recorded which would give details about the number of clicks the message received. This is be done by enabling the click though tracking database during the campaign which records the information.
As for the other form of database-monitored digital marketing involving the push techniques, it requires the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the effort of receiving it. This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition.
SMS, MMS, emails, RSS pod-casting are examples of push database-monitored digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient.
Whether the message has been opened and viewed by the customer or deleted it can be tracked and reported. Information related to the customer such as name, geographical location could be traced. But when sending this king of message, certain criteria needs to be met so that the SMS and emails sent are monitored. If the marketer doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted audience and the message is considered to be spam.
Bigger consequences involve marketers getting blacklisted temporarily or even permanently. The number would be blocked and they would not be able to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach, when sent by an email marketing system.
Both forms of database-monitored digital marketing should be used concurrently to achieve the best positive results. A smart marketer sends out emails along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text, but animations, audios and videos.
There is also a possibility of using pull and push message technologies in conjunction email campaigns sent to potential customers who can be given a URL which after clicking gives them the opportunity to download information.
Although much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have been passed to protect the customers from unscrupulous marketers who would go to any extent to promote their products or hackers or spammers who have a bad intent i.e. like harming the computer or installing adware, spyware on people’s computers.
Now of this would apply to your efforts of providing good products with honest campaigns that take full advantage of advanced technologies offered by database-monitored digital marketing techniques.
The following sites may help you spur your business ambitions:
(1) VOIP
(2) Affiliate Revenue
Author: Tom Gruich
Tags:Business,Database,design,software,technologyRelated posts
Technorati Tags: Business, Database, design, software, technology
Tags: 
2 Responses to “Database-Monitored Digital Marketing”
[...] Originally posted here: Database-Monitored Digital Marketing [...]
[...] [...]